TV streaming

“Important for families that cannot afford every premium choice”: WildBrain discusses AVOD

WildBrain Sparks Head of Advertising US, Charles Gabriel, discusses AVOD and the things to look out for when advertising to kids

TV streaming

Netflix begins linear TV channel experiment in France

The linear channel, named ‘Netflix Direct’, will air French and international films and TV series that are available via Netflix’s traditional streaming platform

TV streaming

ITV launches advanced advertising platform

The platform, developed by Amobee, took nearly 50,000 hours of development work and has been operating internally as an in-house ‘concierge’ solution

TV streaming

Channel 4 enters programmatic partnership with The Trade Desk

The Trade Desk will offer access to Channel 4’s inventory programmatically, giving advertisers the means to target 23m viewers across connected TV and other devices

TV streaming

Stay home, play games, save lives

The AdColony team take a look at what the coronavirus outbreak has meant for technology usage and habits across the world

TV streaming

BBC iPlayer breaks records over the holiday period

Lots of statistics around the most popular programmes on BBC iPlayer over Christmas

TV streaming

NBCUniversal agrees TV attribution deal with TVSquared

All 42 NBC and Telemundo-owned stations, as well as nine NBC Sports Regional Networks, will provide a local TV attribution solution powered by TVSquared’s analytics platform

TV streaming

Discovery brings its content to Southeast Asian streaming audiences with Viu

Viu users will now have access to content from Discovery Networks Asia Pacific channels on an on-demand basis, with shows from channels including Discovery, Discovery Asia, Animal Planet, Food Network, TLC, and HGTV

TV streaming

The UK will fork out £600m more a year on TV streaming services as more players enter

The debuts of Disney+, Apple TV+, and BritBox will add hundreds of millions to the amount spent on subscriptions, according to uSwitch.com

TV streaming

Most Brits arent willing to pay more than £20 a month for TV streaming services

90 per cent of Brits currently subscribe to TV streaming services, but most are unwilling to spend over £20 each month for those services, according to research from The Trade Desk

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