What do the roaring 20s have in store for mobile advertising?

Members of IAB UK’s Mobile Steering Group discuss what the new decade holds for mobile advertising


Google’s Super Bowl LIV ad was the most effective commercial of the night

Google’s “Loretta” was found to be the most effective ad of this year’s Super Bowl LIV, according to new research released by Unruly, a video advertising technology company. After the


News Corp offloads Unruly to Tremor International

A report on the sale of Unruly by News Corp to Tremor Internnational


Online video needs a fundamental rethink, says Unruly

For a number of years, conventional wisdom has stated that the shorter the online video ad the better. With attention spans getting shorter each year, it made total sense to


Unruly and News UK combine data to help advertisers target home movers

News Corp’s video ad tech company Unruly has partnered with fellow News Corp subsidiary to News UK to launch first-party data segments to help advertisers reach home movers at scale.


AppNexus and Unruly launch industrys first outstream video header bidding solution

Ad tech company AppNexus and Unruly, a video ad tech company, have announced mutual support for an outstream video header bidding solution – the industry’s first – through prebid.js. The

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