Warc

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Warc

UK ad spend on track to recover faster than other key global markets this year

UK ad spend is set to reach £26.69bn in 2021, exceeding the previous high of £25.37bn recorded in 2019, according to the latest Advertising Association/WARC Expenditure Report

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Warc

COVID-19 hit the global ad market for more than $63bn in 2020

Despite the industry struggling overall, the online advertising market has come through the pandemic relatively unscathed

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Warc

AA/WARC Q2 2020 Expenditure Report – the industry reacts

Following the release of the latest UK ad spend figures from the Advertising Association and WARC, the industry shares its thoughts on the news that Q2 2020 was the worst ever quarter recorded for the UK’s advertising industry

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Warc

UK ad spend records its worst ever quarter in Q2 2020, down 33.8 per cent year-on-year

A report on a 33.8 per cent drop in UK ad spend in Q2 2020, compared to Q2 2019

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Warc

eCommerce ad spend will reach $58.5bn this year in response to COVID-19 online boom

Worldwide spend on platforms such as Amazon, Tmall, Rakuten, Walmart, Carrefour, TikTok, and Pinduoduo will grow 30 times faster than the wider online ad market this year

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Warc

2020 UK ad spend to fall 15.6 per cent despite positive first quarter: report

The latest forecasts from the Advertising Association and Warc are actually a slight improvement on the 16.7 per cent decline predicted in April

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Warc

Mobile remains fastest growing ad channel despite Covid-19: report

49 per cent of marketing professionals, up from 40 per cent in 2019, are allocating more than 25 per cent of their budget to mobile, according to a survey from Warc and the Mobile Marketing Association

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Warc

UK ad spend posts 25th consecutive quarter of growth, driven by online – report

A report on figures from the Advertising Association and WARC that show that UK ad spend has risen again for the 25th consecutive quarter, driven mainly by online advertising

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Warc

UK ad spend grew almost six per cent to reach £6bn in Q2 2019

It was UK advertisings 24th consecutive quarter of growth, according to the Advertising Association and Warc

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Warc

Global ad spend to grow to $656bn as internet accounts for over half for first time

Internet ad formats will account for more than half of all investment for the first time, according to Warc

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