Wearables

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Wearables

Nodle announces wearable device to help keep workers six feet apart

Nodle announced wearable device to help keep workers six feet apart

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Wearables

Wearable sales almost double thanks to wireless earbuds

Global wearable shipments reached 84.5m in Q3 2019, according to the International Data Corporation

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Wearables

Google to buy Fitbit for over $2bn

The transaction is expected to close next year

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Wearables

Apple continues to dominate wearable market, but Huawei and Samsung show rapid growth

The global wearable market is growing in strength with 49.6m units sold during the first quarter of 2019, up 55.2 per cent from the same period in 2018, according to

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Wearables

Global connected wearable sales to hit nearly 240m by 2023

Shipments of connected wearables are forecasted to reach almost 240m units worldwide in 2023 after reaching 116.8m units sold in 2018, according to Berg Insight. It’s predicted that the connected

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Wearables

Apple smartwatch dominance remains clear but market share is falling

Apple’s dominance in the smartwatch market is continuing to decline, despite the overall market seeing steady growth, according to a report from market research firm ABI Research. The iPhone maker’s

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Wearables

Wearable devices most popular among Americans over 55

eMarketer has released a new report focused on the growth of wearable devices, including smartwatches and activity trackers. The study reported that wearable devices are most popular among Americans aged 55

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Wearables

Almost two-thirds of sports and fitness wear brands use influencers

Marketers for sports and fitness wear bnds are regularly turning to social media influencers to promote their products – with 62 per cent of them having used an influencer at

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Wearables

Apple introduces three new iPhones and a Watch that looks out for you

At its yearly product launch event, Apple unveiled three handsets – all new versions of the iPhone X – and a redesigned Apple Watch capable of detecting heart problems. The

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Wearables

Fitbit Charge 3 is a fitness tracker thats a lot like a smartwatch

Fitbit has announced the latest in its line of Charge fitness trackers, delivering a swimproof model that adds smartwatch-style features from the company’s other wearables. The Fitbit Charge 3 has

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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