The Holy Grail of Location-based Advertising

PaulWe spoke to Paul Thompson, MD of Blis Media, who believes the company has found the holy grail of location-based advertising.

Blis is about to open an office in Australia and is getting huge amounts of attention from Out-of-Home media owners.

Thompson told us about targeting mobile users at home, on the forecourt of your competitor and even on the beach. He also spoke about data privacy, scaling location inventory and the bright future of location re-targeting in 2014.

You can listen to the full interview below, or download it as podcast.