TikTok has launched a new partnership with global events marketplace, Eventbrite.

As a result, the partnership will empower event creators to advertise their events and sell tickets across various categories, via the social media giant.

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Through this new partnership, TikTok’s global community can now sell tickets for their own events. Eventbrite creators and TikTok users can easily add Eventbrite links to their videos, enhancing event discovery and facilitating ticket purchases within the app.

The move aims to support local and independent event creators by providing a platform to expand their reach, TikTok said.

The new feature is accessible in all countries where both TikTok and Eventbrite operate.

Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and take place within the next 90 days (or 180 days for music events), the company stated.

TikTok Global Head of Distribution Partnerships, Isaac Bess, said: “TikTok is a global community of over a billion people, who share their real-world joy, passions, and experiences with other like-minded users.

“Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts, or neighborhood gatherings. Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users.”

EventBrite, Chief Product Officer, Ted Dworkin, continued: “We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about.

“With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening—on TikTok.”