YouTube has teamed up with event management and ticketing website Eventbrite to enable music fans to purchase tickets for live shows after watching their favourite artists’ videos.

Fans watching a video on YouTube Official Artist channels will now see Eventbrite listings for upcoming live music performances from the artist they are listening to. These listings can be viewed from below the video by clicking the ‘Tickets’ button and a place at the show can be purchased directly from Eventbrite.

“Were delighted to add YouTube to our roster of distribution partners, and to be displaying our clients’ shows to its massive global audience of music fans,” said Andrew Dreskin, president of Eventbrite’s music division. “This partnership is a homerun for artists, fans and independent venues and promoters and we’re fired up to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues, and give fans the kinds of live music experiences they’ll never forget.”

According to YouTube, it now covers more than 70 per cent of the US ticketing market through its partnerships with Eventbrite and Ticketmaster. The Google-owned video sharing platform promises to continue adding new artists and venues to its list in North America, and has plans to expand globally.