TikTok has announced ‘TikTok In The House!’, a special live event featuring music, athletes and creators, broadcast from the Team GB House in Paris 2024, with over 50 top creators attending.

The event, in partnership with the long-term Official Partner of Team GB, Aldi, is supported by Worldwide Olympic Partner Samsung as it aims to connect TikTok’s community even closer to Team GB.

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As an Official Partner of Team GB and ParalympicsGB for the Paris 2024 Olympic and Paralympic Games, the social media giant said it is proud to support British athletes by providing a platform for fans back home to engage in the unique participatory culture on TikTok.

As a result, the event will feature exclusive performances by singers Natasha Bedingfield and Cat Burns and will be available globally on TikTok Live on 8 August from the Official Team GB and TikTok UK accounts and screened at Ocean Outdoor’s official Team GB Fanzones around the UK.

TikTok UK, Global Head of Sports Partnerships, Rollo Goldstaub, said: “As an Official Partner to Team GB and ParalympicsGB, we wanted to help ignite the Olympic spirit by bringing together some of the UK’s most talented stars across sports and music.

“Both Natasha Bedingfield and Cat Burns are among the most loved artists on TikTok. We’re delighted that they’ll be performing at our TikTok In The House LIVE at Team GB House, as part of our ongoing campaign and partnership to bring the magic of the Olympic and Paralympics Games to the community on TikTok.”

Team GB, Commercial Director, Tim Ellerton, added: “The Olympic Games is the pinnacle of years of hard work for our athletes and support staff, so it’s only right that they get the opportunity to celebrate once their competition has been completed.

“We’re delighted that those cheering our athletes from back home will get the chance to join the party from Team GB House on TikTok.”