TikTok Shop has announced the expansion of its Shopify integration in the UK.

The move, which first launched in 2020, enables UK Shopify merchants to showcase and sell products on the social media giant using the TikTok for Shopify app.

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The UK expansion follows the successful launch of the platform via the TikTok for Shopify App in the US in 2023.

For Shopify, this expansion demonstrates its ongoing commitment to providing merchants and their customers with choice.

It claimed, with more customers engaging with brands directly on mobile and entertainment platforms, including the social media giant, Shopify merchants are able to connect with shoppers across multiple surfaces – all from within the Shopify platform.

A TikTok spokesperson said: “At TikTok Shop, we’re always looking for ways to improve the selling experience for our merchants. This latest integration with Shopify will help streamline and simplify the user journey in the UK, making it even easier for them to succeed on TikTok Shop all from the comfort of within the channel app.”

The news follows data revealing Brits spend more time on TikTok than any other country in the world.

According to the 2024 Digital 2024: The United Kingdom report,  Brits spend 49 hours and 29 minutes on the platform’s Android app each month.