TikTok’s Global Head of Marketing Innovations & Development, Jessica Wong, has left the social media giant after five years.

Wong joined TikTok in May 2018 as Director of Marketing and Strategic Partnerships before being promoted to Senior Director of Marketing and later headed up its partnerships and consumer products licensing in the US, Canada, Australia and New Zealand.

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Announcing her departure on LinkedIn, Wong said: “I’ve bid farewell to a transformative chapter in my career at TikTok – a journey fuelled by bold leaps, innovative endeavours and cherished collaborations.
“My tenure at ByteDance began at a pivotal juncture, fresh from its acquisitions of Flipagram & musical.ly.

“When they recruited me, TikTok didn’t even exist. I had the privilege of collaborating with the visionary founders & talented colleagues to spearhead the rebranding of musical.ly, and successfully bring TikTok to market in 2018. Witnessing TikTok’s meteoric rise to global prominence has been a source of immense pride.”

Prior TikTok, Wong, held the position of Senior Marketing and Promotions Manager at Sony Pictures Entertainment, a position she held for over three years. In her decade-long career at Sony, she also held other senior positions, which included Head of Marketing and Social Media, Marketing and Promotions Coordinator and Marketing and Promotions Manager.

The news comes as the social media giant has recently been announced as the official partner of Team GB and Paralympics GB in the lead-up to Paris 2024.

The partnership aims to help Team GB and ParalympicsGB athletes share their journeys, connect with new audiences and grow their fanbase via the social media platform.