Twitch launches new tools to help streamers secure sponsorships

Twitch has unveiled a range of new features aimed at helping streamers grow their channels and boost their revenue.

The platform debuted the Sponsorships tab directly within its Creator Dashboard, along with a brand-new product called Creator Profiles.

These updates, which also include a partnership with stream management platform StreamElements, are designed to make it easier for streamers to find brand partners and secure sponsorship deals.

Creator Profiles offer streamers a professional way to showcase their channels and make themselves more discoverable to potential brand sponsors.

The profiles can be downloaded and shared outside of Twitch, further expanding streamers’ visibility beyond the platform.

Twitch Partners—and eventually Affiliates—will only need to fill out a brief questionnaire to create their profiles, giving them immediate exposure to hundreds of brands and agencies eager to collaborate with streamers.

Along with the new profiles, Twitch has integrated StreamElements into the platform, allowing streamers to see sponsorship offers directly within their dashboards.

Twitch Partners can now view guaranteed payouts and detailed terms for various sponsorship campaigns, making it easier to select the ideal brand partnership based on their interests and audience.

This feature is currently available to Twitch Partners in English, German, and French as of February 25. The feature will become available to Affiliates on March 11, initially supporting English, with more languages set to be added later this year.