Frank’s RedHot has launched a new camapign starring Danny Dyer as ‘The CodFather’.

The East End star served up free fish and chips with a bold twist—Frank’s RedHot sauce baked right into the batter.

Eager diners were delighted to find Dyer himself handing out the flavour-packed fish and chips, with the sauce adding an extra kick.

The surprise event, part of Frank’s RedHot® #TheCodfather campaign, attracted hundreds of excited customers, who posed for selfies with Dyer while enjoying the free meals.

Dyer commented: “Nothing beats a proper chippy tea – it’s a British classic we all know and love… but when you add Frank’s RedHot into the mix, blimey, it’s something else! I’ve always been a fan of Frank’s because it adds the perfect touch of flavour and heat without blowing your head off.

“I had a lot of fun introducing the Flager last year, so I’m buzzing to be back for round two as ‘The Codfather’ to show everyone how to kick their fish and chips up a notch. Trust me, it’s proper naughty!”

Amit Singh, UK Marketing Director at McCormick, said: “Elevating mealtimes with just the right balance of flavour and heat is at the heart of Frank’s RedHot sauce, which is why we are excited to introduce fish and chips with a delicious twist – and who better to give everyone a taste than ‘The Codfather’ himself!

“As a self-proclaimed Frank’s superfan, Danny’s infectious charisma brought so much joy and seeing the look on everyone’s faces when they took their first bite of ‘The Codfather’ approved Fish and Frank’s was brilliant, I certainly know what I’m having for dinner this evening!!”