Neutrogena® UK & Ireland has announced a new partnership with actor and skincare enthusiast Nicola Coughlan.

The partnership includes a 70-second hero film directed by Abbie Stephens, created by Ogilvy PR UK & Hogarth UK.

The film, which has been shown across print, online, and social media, features Nicola embracing Main Character Energy with her Neutrogena® skincare routine, which keeps the drama out of her bathroom.

The film begins with a digital easter egg referencing the iconic Neutrogena® splash, adding a fun twist. Nicola reveals that her skincare secret is Neutrogena® Hydro Boost Water Gel, a lightweight formula that hydrates skin for up to 72 hours, leaving it dewy and smooth.

The DOOH shorts and stills will be featured near Boots beauty stores throughout March.

The second phase of the partnership will launch more content in March. Nicola will meet UK dermatologist Dr. Adel to discuss skincare trends from dermarolling to skin zoning. Additionally, DOOH shorts will appear near BOOTS beauty stores in London, Manchester, and Dublin.

Coughlan said: “I am so excited to announce my partnership with Neutrogena® UK & Ireland. It is such an iconic brand, and it’s iconic for a reason. I’m a skincare fanatic, so it’s deeply important to me that my skin and skincare routine are always at their best.

“Neutrogena® is my beauty secret, and I’m excited to share that secret with others to achieve beautiful, healthy, glowing skin.”

Anthony Dunn, Marketing Director, added: “We are thrilled to announce our new partnership with Nicola Coughlan, timed with the 10th anniversary of the Hydro Boost platform.

“Our products are clinically proven and meticulously formulated with dermatologists – Nicola’s favorite, the Hydro Boost Water Gel, provides 6X more hydration, which, as she says, is ‘a lot of hydration!’ Neutrogena® is here to keep the drama out of your skincare routine, and who better than Nicola Coughlan to show how having a great skincare routine can unlock your Main Character Energy?”