BBC Studios has received YouTube’s Diamond Creator Award for its work on the beloved cartoon character Bluey.

The award was granted to the commercial studio for reaching 10 million subscribers on the platform and was created to acknowledge the significant efforts that creators invest in growing their audiences.

BBC Studios also earned the Diamond Creator Award in 2022 for its BBC Earth channel.

 It also includes the hugely successful award-winning and digital-first series Bluey Book Reads, starring icons including Kylie Minogue, Romesh Ranganathan and Eva Mendes, which launched in 2024 and has generated over 75 million views to date.

The global Bluey channel offers a diverse range of content, including full episodes, clips, compilations, and 24-hour streams.

Jasmine Dawson, SVP of Digital said: “While subscriber numbers and views are crucial metrics, it’s the passionate engagement of our dedicated fandom that truly highlights the success of this remarkable achievement.

“BBC Studios has been at the forefront of fostering vibrant, engaged communities, and for Bluey, YouTube co-viewing has revolutionised how we curate and commission our digital content. This approach has played a key role in propelling the brand to become our top global property. With two Diamond accolades, our awards shelf is now gleaming with recognition”.

Nicki Sheard, CEO of Brands and Licensing at BBC Studios added: “Our digital team are absolutely at the forefront of growing and engaging our fandoms, and this accolade is hugely well deserved.

“From nurturing advocates and content creators through to creating bespoke content and dedicated channels, social media has played a huge role in driving Bluey’s phenomenal global success.”