Rimmel London is making a comeback as the headline sponsor of Made in Chelsea.

The beauty brand, which previously sponsored the series from 2011 to 2016, will now be the official sponsor for all Made in Chelsea programming within the Channel 4 portfolio.

The agreement also includes social sponsorship, with Rimmel-branded Made in Chelsea clips being shared across Channel 4’s TikTok, Instagram, and Facebook pages.

Channel 4 Sales content solutions leader, Rupinder Downie, said: “Channel 4’s content offering ensures our partners can find their perfect match to reach their key audiences.

“We’re thrilled to partner again with Rimmel on our Made in Chelsea series and enable them to make the most of catch-up viewing of the show through Channel 4 streaming.

Rimmel’s parent company, Coty UK and Ireland GM, Amaury De Vallois, said: “Rimmel London’s return as sponsor of Made in Chelsea is an exciting moment for the brand. Rimmel champions self-expression, authenticity, and creativity through lived beauty.

“This partnership highlights our trend-focused marketing approach and creates multiple opportunities to engage and disrupt key audiences through innovative digital and social formats, inspiring everyone to ‘Live their London look.’”