Pinterest has appointed Cecile van Steenberge as its new Vice President of International Enterprise Sales, a role designed to drive the company’s global expansion.

With over 80% of Pinterest’s user base located outside North America, the company sees significant growth opportunities in Europe, Latin America, and Asia-Pacific.

Steenberge will lead cross-regional strategies to strengthen Pinterest’s presence in these markets.

She will be based in Dublin and report to Chief Revenue Officer Bill Watkins.

Watkins said: “As we continue to invest in our International business, Cecile will be our cohesive strategic voice, bringing decades of expertise and leadership at the biggest companies around the world. Her proven ability to lead global business teams, develop customer centric strategies and drive significant results in digital advertising revenue are precisely what we need to add further fuel to our international strategy. ”

Before Pinterest, she was formerly Managing Director at Google Customer Solutions for Southern Europe.

She has also held leadership positions at General Electric and Procter & Gamble and currently serves as a board member of the Olympic Federation of Ireland.

Steenberge added: “As highlighted in our recent company earnings, over 80% of Pinterest users come from outside North America, presenting a tremendous growth opportunity. Improving the platform’s monetisation across markets, while empowering millions of users to find what they want and take action on it, is what energizes me the most.”