Trinity Mirror, the publisher behind the Daily Mirror and Sunday Mirror, has announced its plans to change its name, as it adds the Daily Express and the Daily Star to its portfolio of titles.

Last week, the publisher completed the acquisition of the publishing assets of Northern & Shell, which boasts titles including the Express, the Star, OK!, and New!, for £126.7m.

To reflect the increased number of titles at its disposal, Trinity Mirror will become ‘Reach’, should all interested parties be in agreement at the company’s annual general meeting on 3 May 2018.

The news of the name change comes as reported a 12.6 per cent decrease in revenue to £623.2m last year compared to 2016. This fall was largely down to the 24.9 per cent decline in print advertising sales and the 25.1 per cent hit to classified advertising that it suffered. Furthermore, its print publishing revenue fell by 11.3 per cent to £493.9m in 2017.

Despite decreasing revenues, the company’s pre-tax profit rose to £81.9m from £76.5m in 2016. This increase in profit can be put down to the £20m which the company managed to cut in costs last year.