Trinity Mirror

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Trinity Mirror

Trinity Mirror to rebrand as Reach following Express acquisition

Trinity Mirror Trinity Mirror, the publisher behind the Daily Mirror and Sunday Mirror, has announced its plans to change its name, as it adds the Daily Express and the Daily

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Trinity Mirror

Trinity Mirror purchases publisher behind Daily Express, OK! and more

UK publisher Trinity Mirror, which owns the Daily Mirror national newspaper as well as over 200 regional newspapers, has purchased the publishing assets of Northern & Shell, which include two

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Trinity Mirror

Making the most of mobile payments – Trinity Mirror

Mark Challinor, commercial director at Trinity Mirror, looks at the opportunities presented to publishers by direct operator billing. Since joining Trinity Mirror at the beginning of this year, I have

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50 Per Cent of YOCs UK Business now comes Through Programmatic Advertising

YOC, a German mobile advertising company, has announced in its annual results of its UK operations that over 50 per cent of its business now comes from programmatic advertising. The

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Trinity Mirror

Port in a Storm

Amir Malik, director of programmatic at Trinity Mirror Solutions, looks at the options for news publishers trying to navigate the waves of digital evolution. Speaking candidly, news publishers are having

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Trinity Mirror

UK News Publishers Consider Ad Sales Alliance as Digital Dominates

A number of UK newspaper publishers are in talks to form an alliance that would see them setting aside traditional rivalries and working more closely together, in a move prompted

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Ad Blocking More Like Climate Change than the Adpocalypse, says PageFair

The current trend towards ad blocking is more like climate change than the ‘adpocalypse’ it is often compared to; the growth in ad blocking by consumers is linear rather than

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Trinity Mirror

Mobile More Important to Brands Than Desktop, say Three Quarters of Marketers

72 per cent of marketers believe mobile will be more important to their brand than desktop in 2016. Thats according to a survey of 150 media and marketing industry professionals carried out

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Trinity Mirror

Twitter Turns 10: The Industry Reacts

Today marks the 10th anniversary of Twitters launch (or at least, its first tweet). Weve already taken a look back over the companys history, but we also reached out to some of the industrys

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Trinity Mirror

Unblock Chain

Another week, another slew of ad blocking news. Last Wednesday, the Government got involved when Culture Secretary John Whittingdale, speaking at the Oxford Media Convention, weighed into the argument, saying: “I

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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