UK publisher Trinity Mirror has signed up as Location Partner for the 2015 Effective Mobile Marketing Awards.

Trinity Mirror has recently launched pinpoint, a location-based mobile advertising solution that enables advertisers to target a permissioned app audience of over 1m users with geo-relevant, hyperlocal mobile messages served in preview via push notification.

“The pinpoint team are delighted to be partnering with the Effective Mobile Marketing Awards as the events Location Partner for 2015,” said Will Handley, marketing director for Trinity Mirror New Businesses Division. “In its first year, pinpoint has largely been a sell to existing clients but as the platform scales were keen to promote the brand to the wider industry and the Effective Mobile Marketing Awards represent an excellent partner to begin that journey.”

The Awards ceremony will take place in London on Thursday 26 November.

The deadline for award submissions is now just three days away. If you want to enter your work, read the instructions and download the entry form here, then return it by 23:59 BST on Friday 21 August.

If youre interested in becoming a sponsor at the Awards, please contact [email protected] for more info.