Swedish digital advertising company Verve has acquired mobile-first ad firm Jun Group for $185 million.

As a result, the acquisition, which is set to close in September, will enhance Verve Group’s market position and financial objectives by integrating Jun Group’s innovative mobile ad solutions into its operations, spanning from digital advertising to mobile-first strategies.

According to the company, the move will create a more balanced sales model, with 30% on the demand side and 70% on the supply side.

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Jun Group’s diverse and expanding client base is expected to boost revenue by 23%, increasing Verve’s total revenue to €447 million.

Verve CEO, Remco Westermann, said: “Over the past few years, we have built Verve into a strong, organically growing media company with a primary focus on the advertising supply side.

“With Jun Group, we are now significantly strengthening the demand side, which will enable us to achieve significant synergies. With a better balance between supply and demand, we can further increase transparency and efficiency for our clients, both publishers and advertisers, in line with our mission “Let’s Make Media Better”.”

He added: “In summary, this acquisition takes Verve to the next level, both operationally and in terms of growth and profitability while reducing leverage.”