Samsung enhances Olympic broadcast and viewer experience

Samsung has announced its partnership with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to enhance the Paris 2024 broadcast experience for viewers.

Using the Samsung Galaxy S24 Ultra, new, groundbreaking footage will be captured and shared offering a front-row view of the Opening Ceremony on the Seine River and the Olympic sailing competitions.

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As the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, the telecoms giant will leverage its advanced mobile technology and 5G connectivity to provide an intimate experience of the the Games.

To provide fans with a close-up view of the action and athletes’ reactions during the Opening Ceremony, Samsung will install over 200 Galaxy S24 Ultra smartphones on the bow and sides of each of the 85 athlete vessels.

The high-quality HDR footage from these devices will be streamed via a private 5G network, powered by Orange, the official mobile network provider of Paris 2024 in France.

Orange will also install over a dozen 5G antennas along the Seine to create France’s first-ever standalone 5G network.

The technology company will also use this technology for the sailing competitions in Marseille, equipping each competition boat with a Galaxy S24 Ultra.

Samsung Electronics EVP & Head of Marketing of Mobile eXperience Business, Stephanie Choi, said: “In an increasingly connected society, Samsung Galaxy mobile technology has helped deepen and transform users’ relationships with the world, wherever they are. Having been a Worldwide Partner for nearly three decades, we know first-hand how important it is to create and enable the same meaningful connections at the Olympic and Paralympic Games.

“We’re honoured to be working closely with the IOC and OBS to provide high-quality footage that will be part of a series of firsts at Paris 2024 and bring fans at home and onsite even closer to the excitement.”

For the first time ever, the Opening Ceremony of the Olympic Games will take place outside a stadium. Paris 2024 will see 10,500 athletes travel down the Seine River in boats designated for each national delegation, aiming to be the most open and accessible opening ceremony in history.

OBS CEO, Yiannis Exarchos, added: “As the host broadcaster of the Olympic Games, we are thrilled about this partnership with Samsung, which will offer a unique perspective of Paris 2024, transforming how fans experience the Games.

“Samsung’s latest mobile innovation will enable millions of fans worldwide to experience the spirit, action, and emotion of the Opening Ceremony and sailing competitions in real-time.”