GRV Media has appointed sports communications agency MatchFit to spearhead its B2B and brand communications strategy.

With a portfolio of over 40 sports websites, GRV Media reaches tens of millions of readers monthly with original content spanning football, boxing, MMA, rugby, and more.

Notable brands under its umbrella include the Manchester United fan-focused United in Focus and MMA-centric Bloody Elbow. The company also provides AdTech solutions such as monetisation, SEO, and technical services to a growing roster of clients.

MatchFit will collaborate closely with GRV Media’s leadership to amplify the visibility of its master brand and highlight its sub-brands. By leveraging compelling storytelling, MatchFit aims to align GRV Media’s business ambitions with its reputation as a leader in sports media.

Vic Daniels, Executive Chairman of GRV Media, stated: “GRV Media is the best-kept secret in online publishing. We are a highly successful business that punches well above our weight. We have great people and produce great sports content.

“It’s about time the outside world got to hear about us, our vision, and our values. We held meetings with several PR agencies and felt that MatchFit best understood our business and is well placed to help us achieve our objectives. I am looking forward to a long and fruitful partnership.”

Donald Parish, Co-Founder of MatchFit, added: “GRV Media is a fascinating business which is genuinely innovating within the sports publishing sector… It is time to blow the lid on the story of a growing business which has flown under the radar in recent years.”