EE and Boomerang ad for Call of Duty: Black Ops 6 Skin
- Monday, December 16th, 2024
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EE and Boomerang collaborated to deliver a distinctive campaign celebrating the re-release of the highly sought-after Call of Duty®: Black Ops 6 Hella Chill Operator Skin.
The campaign, which revolves around an enormous ice sculpture inspired by the iconic skin, has broken new records.
Central to the activation is a 177cm-high ice sculpture of the Hella Chill Operator Skin, meticulously crafted over three days by skilled experts.
Gamers worldwide tuned in to a live Twitch stream to watch the sculpture gradually melt. 
This initiative is part of a series of exclusive experiences and drops offered exclusively at the EE Game Store.
As part of the campaign, the network provider released a hero video recapping the event and directing audiences to the EE Game Store.
