Magnite and LG Ad Solutions expand global partnership
- Thursday, December 12th, 2024
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Magnite and LG Ad Solutions have announced the renewal of their global partnership, encompassing North America, APAC, and EMEA.
Over the past two years, this collaboration has driven significant growth, with LG Ad Solutions’ programmatic spend on the Magnite Streaming SSP increasing by 103%.
LG Ad Solutions is utilizing Magnite’s SpringServe ad server to support several new initiatives, including its webOS all-in-one smart platform.
This integration provides a comprehensive solution for delivering highly personalised ad experiences that cater to viewer preferences and enhance the overall TV experience.
The expanded capabilities within LG’s webOS ecosystem enable advertisers to reach global audiences with immersive and seamless ad formats.
Advertisers now have access to Magnite’s ClearLine self-service solution, which allows for direct purchasing of premium video inventory with transparency and control. Via this, advertisers can leverage LG’s proprietary first-party data alongside its supply and take advantage of unique ad formats on the LG Home Screen, which will be introduced to the programmatic ecosystem in the first half of next year. 
“Our partnership with Magnite has been essential in delivering high-quality, seamless ad experiences to our viewers, and this next phase brings even more potential,” said Kelly McMahon, SVP of Global Operations at LG Ad Solutions.
“With the deeper integration of Magnite’s ad-serving technology across our CTV footprint, we’re enhancing ad relevance even further and enriching the connection between brands and their audiences.”
“We’re excited to embark on the next phase of our relationship with LG Ad Solutions and build on the great success we’ve achieved to date,” said Mike Laband, SVP of Platform Revenue at Magnite.
“The LG team has been supportive of new ideas and testing new technology, which is always a huge help when it comes to bringing novel solutions to market. We look forward to continuing to grow the partnership globally and raising the bar for ad-supported video advertising.”
