Axis has announced a strategic partnership with AdInMo, a leader in in-game advertising.

The collaboration is set to transform programmatic in-game advertising by delivering innovative ad experiences that seamlessly integrate into mobile games, offering exceptional value to advertisers and brands.

The partnership enables Axis’s demand-side partners to access AdInMo’s inventory of non-intrusive in-game ad placements.

Unlike traditional ad formats, these placements are designed to blend naturally into the gaming environment, ensuring a seamless experience for players while enhancing user engagement and retention.

This approach allows advertisers to connect with hard-to-reach audiences in a meaningful and non-disruptive way.

“We are thrilled to partner with AdInMo, a leader in in-game advertising. This collaboration reflects our commitment to providing cutting-edge solutions for our DSP partners, enabling them to tap into the dynamic and high-growth gaming audience,” Ann Tarasewicz, CEO said.

“Partnering with Axis is an exciting opportunity to bring the power of immersive in-game ads to more advertisers. Together, we are driving innovation that ensures brands can reach gaming audiences in a way that adds value to the player experience,” Joanne Lacey, COO, AdInMo added.