Samsung has predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”. Speaking to Mobile Marketing Magazine, Samsung Marketing and Omnichannel Director, Annika Bizon said:
Samsung has opened a two-week pop-up skatepark in London in celebration of its Galaxy Z Flip5 foldable device. The “Drop in with Samsung Flip Park”, which runs from 30 November
Today, Samsung has announced the upcoming launch of the Samsung Pay Card, a digital wallet solution created by Samsung Pay, mobile banking platform Curve, and Mastercard. The digital payment solution
Syniverse CEO and president Dean Douglas (left) and Samsung SDS America CEO and president Scott Koo at the signing of the memorandum Samsung SDS and Syniverse have signed a memorandum
The Southeast Asian smartphone market was dominated by Chinese brands in the second quarter of 2019, taking 62 per cent of shipments in the region, according to Canalys. Chinese smartphone
Samsung and Microsoft have extended their partnership to bridge the gap between Android and Windows, enabling them to rival Apple’s functionalities. The strengthened partnership, announced at Samsung’s Unpacked 2019 event,
The global wearable market is growing in strength with 49.6m units sold during the first quarter of 2019, up 55.2 per cent from the same period in 2018, according to
373m smartphones were sold in the first quarter of 2019, representing a fall of 2.7 per cent, as Huawei held off Apple and begun to close the gap on Samsung.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry