Samsung launches AI-driven sports analytics tool for Olympics

Samsung, in collaboration with Cheil Benelux, has introduced ShotControl, an AI-driven sports analytics tool to aid the Dutch national men’s 3×3 basketball team. ShotControl uses multiple Samsung Galaxy devices to


Samsung unveils new campaign showcasing Galaxy AI innovations

Samsung has launched a new campaign targeting a new generation of adventurers. In partnership with BBH Singapore, the new campaign showcases how the telecom giant’s Galaxy S24 Ultra, with its


WATCH: Samsung launches ‘You & AI. As One.’ campaign

Samsung UK has launched a new campaign showcasing the range of its AI powered products under one unified theme for the first time. The campaign, ‘You & AI. As One’ takes


Samsung enhances Olympic broadcast and viewer experience

Samsung has announced its partnership with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to enhance the Paris 2024 broadcast experience for viewers. Using the Samsung Galaxy S24


Samsung launches influencer-full ‘First Flips’ campaign

Samsung has partnered with global creative network Iris and Skateboard GB to launch its new ‘First Flips’ campaign. The new campaign, which aims to encourage more people to try skateboarding


Samsung partners with Steven Bartlett’s ‘The Diary of a CEO’ podcast

Steven Bartlett’s The Diary of a CEO podcast has launched a dedicated 24/7 channel exclusively on Samsung TV Plus. The partnership, now available in the UK and the Netherlands, will


Samsung showcases AI TV in new immersive ad

Samsung has launched a new immersive campaign to mark the launch of its new of the “AI TV era”. In partnership with creative agency BBH Singapore, the technology giant’s latest


Samsung mocks Apple’s iPad ad by launching ‘Creativity cannot be crushed’ campaign

Samsung has launched a new campaign poking fun at Apple’s latest advert, ‘Crush’. The campaign, titled ‘Creativity Cannot be Crushed’, was produced by creative agency, BBH USA, and highlights a fundamental truth that creativity


Meet Team Samsung Galaxy for 2024 Paris Olympics

Samsung UK has unveiled its Team Samsung Galaxy roster in the UK for the Olympic & Paralympic Games Paris 2024. Embodying its global narrative, ‘Open Always Wins’, the telecoms giant


Samsung ‘romanticises’ storytelling in Piccadilly Circus takeover

Samsung has launched a new campaign, ‘Notes by The Nation’, inspiring the nation through the power of storytelling and encouraging them to share their own story. Notes by The Nation

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