Digital agency Hallam has announced that Workbooks has joined its client roster.

Hallam will support Workbooks’ ambitious global expansion plans through a comprehensive ad campaign strategy that integrates creative design, copywriting, and paid media planning and execution.

Hallam’s campaign strategy for Workbooks aims to disrupt the highly competitive CRM market by leveraging bold creative tactics that stand out in B2B marketing.

Dan Roche, Chief Marketing Officer at Workbooks, said: “We’re delighted to work with Hallam: a digital agency who understands taking calculated risks to achieve bold creative work that has a clear commercial outcome. We’ve got some audacious plans and I’m confident the campaign will help us cut through in highly competitive market”

Julio Taylor, CEO at Hallam, added: “Bravery in B2B marketing is all too rare, so we’re delighted to welcome Workbooks. Whilst there might be many CRMs out there, Workbooks’ product comes with better service, at a much lower cost, with a strong product, and ultimately a better outcome in terms of the technology doing what it should do. As a challenger brand, we’ll be working on a disruptive, brand-focused campaign and we’re excited to see what we can achieve together.”