Ad4Screen Launches Mobile Retargeting Solution
- Monday, January 13th, 2014
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Ad4Screen has launched RET4RGET, its solution for retargeting in-app ads in real time.
The company is offering two RET4RGET formats with its SDK. The first enables advertisers to send users a targeted push message, personalised based on their activity in an app.
The second, meanwhile, makes it possible to reach users who havent opted into push notifications, by serving similarly personalised display ads in other apps. This inventory is bought via Ad4Screens DSP, and includes banners and interstitial ads. 
Ad4Screen claims that early results from the solution have seen a 2-3x higher CTR than a traditional ad campaign.
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