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Guest Column

Orange Wednesdays – Lessons Learned
Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Read Our Latest Quarterly Magazine Online Today

The latest digital edition, issue eight, of our quarterly magazine is available now, and is packed full of analysis and opinion on the hot topics in mobile marketing.

In it, we celebrate the winners of this year's Effective Mobile Marketing Awards program, with a 12-page special, looking at the winning campaigns.

We also take a look at eBay's Christmas pop-up shop in London; get up close and personal with three festive apps that promise to take the pain out of preparing for Christmas; and we reveal the results of our exclusive research into app usage in the UK, US and India. The findings will surprise you.

The issue also features interviews with Velti and Big Time Arabia; a preview of the Mobile Retail Summit, our major new conference and exposition looking at all aspects of mobile in the retail channel; and the full 2012 schedule for the Mobile Masterclass series, including events in the UK, US and Germany.

If you subscribe to the print version of the magazine, it will be landing on your desk any day now, but in the meantime, you can access the digital edition, free of charge, here.

 

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