Social casino gaming company Plumbee has secured a $13m investment from multiplatform entertainment firm Endemol. Plumbees existing investor, Idinvest Partners, also participated in the funding round, which values the business at $40m.

The two companies will create premium social casino games, exploiting Endemols global entertainment brands and building on Plumbees worldwide user base. Social casino games are free to play, but players can buy virtual credits in order to unlock more features and get upgrades, gifts, bonuses and more.

Plumbee creates, operates and markets free-to-play online and mobile games on social networks such as Facebook. Since launching in October 2011, Plumbees growth has been driven by successes such as its flagship game Mirrorball Slots, which launched online and on iOS in July 2013 and is coming soon on Android. It is among the top ten highest grossing social casino games on Facebook.

Plumbee also has a joint venture with online gambling company Unibet, called ‘Bonza Gaming’. The JV is behind Bonza Slots, one of the first eer real-money casino games on Facebook, and has also recently launched Bonza Casino.
“Joining forces with a world leading content creator like Endemol ideally positions us to develop a new generation of premium social games,” said Plumbee CEO, Raf Keustermans. “Endemol will become a strategic shareholder and this will enable us to leverage the company’s international network and globally recognised brands. This will significantly boost the growth of our worldwide user base as we create gaming experiences that stand out from the competition.”