Educational apps company Mindshapes has announced a series A $5m (around £3.1m) investment from its founders and other investors. The company says it will use the investment to continue its expansion and bring two major new products to market, extending reach to new platforms.
David Begg, CEO, says: “We are passionate about using the latest technology and contemporary educational thinking to change the way that children learn around the world. This investment will accelerate our plans to become the world’s most trusted digital publisher of high quality educational games, books and learning worlds as we continue to expand.”
The company says it works closely with teachers and educational psychologists, and has three strands. The first focuses on children aged 2-12; the second, dubbed ‘Magic Town’ is based around interactive storytelling; and the third, ‘Language City’, is a task-based language learning system aimed at adults.
Mindshapes was set up by the team behind Playfish, a social gaming company that recently sold to EA for $400m (around £250m). The company was founded in 2010, and has offices in London and San Francisco. Mindshapes currently has seven apps on the Apple App Store.