PCH Launches Mobile Ad Optimisation Engine Chrysalis
- Tuesday, November 5th, 2013
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Direct marketing firm Publishers Clearing House (PCH) Digital has launched Chrysalis, a mobile ad optimisation engine.
Chrysalis, developed in conjunction with Liquid Wireless, uses PCHs first-party data and proprietary algorithms to enable more precise targeting of mobile web and app ads.
The technology will integrated into PCHs mobile properties, which include sweepstakes, cash slots and lotto card games. 
“With Chrysalis, PCH Digital is able to harness a successful combination of exclusive user-verified data, advanced mobile ad products, and a highly engaged audience, which creates a strong basis for unique multi-platform targeting,” said Josh Glantz, vice president of PCH Online. “The introduction of Chrysalis has tripled the performance of our mobile advertising units and is delivering strong early results for PCH clients and partners.”
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