US retailer Target has partnered with technology solutions company Point Inside to develop several new in-store navigation features for its app, in preparation for the post-Thanksgiving festive shopping crowds.

The updated app features interactive maps which overlay item locations as a pin on the sore map, as well as enhanced shopping lists which provide aisle locations and link directly to the maps, and improved search capabilities.

“We want to build mobile experiences that Target guests will love,” said Alan Wizemann, vice president of product for Target.com and Mobile. “We believe the new shopping lists and maps make it easier than ever to shop Target.

“While weve got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them.”

“Were delighted to partner with Target to help provide its guests with best-in-class mobile in-store experiences,” said Josh Marti, CEO and co-founder of Point Inside. “Mobiles influence on in-store retail is rapidly expanding and we believe that the best retailers will benefit greatly by satisfying customer demand for mobile-assisted in-store shopping.”

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