Performance marketing firm Tradedoubler has opened its Zoo Project incubator to applications from eCommerce startups.

A panel of dragons from companies including Bauer, Vouchercloud and myHeathPal will judge the applicants and pick 10 victors. These startups will then be offered a year’s free space in Tradedoublers London office, along with support and mentoring from the company and its affiliate marketing and technology experts.

The Zoo Project was first set up in 2011, and has since helped launch 11 companies, including online fashion retailers HipSnip, StyleNest, and Lux Fix.

“Through the Zoo Project, we’ve discovered innovative new affiliates, start-ups and publishers and have worked collaboratively with them to help maximise commercial opportunities in the early stages of their development,” said Dan Cohen, regional director at Tradedoubler. “The insight we can share from some of the world’s most successful and respected brands is priceless for any new business and we’re looking forward to welcoming the next generation of talented web entrepreneurs.”