Coca-Cola, Virgin Holidays, Liverpool FC, Superdrug and were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at an Awards Ceremony in London this afternoon. NMPi, Rakuten Viber, Yodel Mobile, Journey Futher, Macvrck, Ketchum and GumGum were among the agencies picking up awards.

The Grand Prix Award went to Liverpool Football Club and NMPi for their ‘There’s no Substitute for Good Display campaign to promote sales of the club’s new kit. The campaign also picked up individual category awards for Most Effective Programmatic Campaign and Most effective Retail & FMCG Campaign.

Computer Vision firm GumGum also picked up three awards, winning the Most Effective AI Solution and Most Effective Content Marketing Campaign categories. In addition, the Art.Ificial Campaign which took the Content Marketing award was also chosen by Chair of Judges David Murphy as his favourite campaign, winning the Chairman’s Award in the process.

The Digital Expert of the Year Awards went to Mavrck in North America, and to Journey Further in EMEA and APAC. Over the course of the year, Masterclassing runs around 150 half-day events around the world at which brands hear from digital experts about the cutting-edge technologies and platforms that can help them take their digital marketing to the next level.

At the end of each event, the delegates are asked to give their feedback on each of the digital experts, based on what they heard from them in their presentation and round table sessions. The Digital Partner awards are designed to recognise the companies which consistently received the best feedback in each region.

Congratulations to all our winners. Read on for the full list of winners in each category.

Grand Prix Award
Liverpool FC and NMPi – Theres No Substitute for Good Display

Chairman’s Award
GumGum – Art.Ificial Campaign

Most Effective B2B Campaign
The NHS and Salary Finance – Financial Wellbeing Campaign

Most Effective Search Campaign
Superdrug Online Doctor and NMPi – The Only Way Is Up

Most Effective Automotive Campaign
Suzuki, Spitfire Inbound and Penquin – #AllTheRightFeels

Most Effective Performance Marketing Campaign
Pets Best Insurance and NMPi – Doing Whats Best for Pets Best Insurance

Most Effective Mobile Campaign
mytaxi and Yodel Mobile – Mobile Retention Campaign

Most Effective User-generated Content Campaign
Coca-Cola and Rakuten Viber – #BeSanta Campaign

Most Effective Social Campaign
Samsung and Ketchum – #MakeChange with Samsung Campaign

Most Effective Charity Campaign
The British Library and Crafted – Getting More From Google Grants

Most Effective AI Solution
GumGum – AI-powered Context Detection Technology

Most Effective Tech Platform
Contentstack – Miami HEAT Partnership

Most Effective Video Campaign
T-Mobile and Mirriad – Using In-video Ads to Amplify TV Spot Campaigns

Most Effective Integrated Campaign
Sphero and Nuuk Digital – Sphero RVR Integrated Campaign

Most Effective Content Marketing Campaign
GumGum – Art.Ificial Campaign

Most Effective Retail & FMCG Campaign
Liverpool FC and NMPi – Theres No Substitute for Good Display

Most Effective Influencer Campaign
VOXI, Awin and The Hook – Influencing Endless Possibilities

Most Effective Programmatic Campaign
Liverpool FC and NMPi – Theres No Substitute for Good Display

Most Effective AR/VR Campaign
Virgin Holidays and Movable Ink – Wish You Were Here AR Experience

Digital Partner of the Year – North America
Mavrck

Digital Partner of the Year – EMEA and APAC
Journey Further

Congratulations to all our winners. There’s more information on Masterclassing’s global program of digital marketing events here.