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2020 Effective Mobile Marketing Awards winners revealed

Mobile Marketing


The winners in all 14 categories of the 11th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon attended by over 150 representatives from brands, agencies and mobile marketing firms.

Brands and organisations honoured for their work included SEAT, 7-Eleven, Greenpeace UK, Gymshark, Gousto, McDonald’s, the United Nations, the World Health Organisation, Manscaped, T-Mobile Netherlands and Akbank.

Agencies and tech firms collecting awards for their work included S4M, TabMo, Velti, Zappar, Yodel Mobile, Vungle, Tapjoy and Creata.

The Grand Prix Award went to T-Mobile and Velti for an ongoing, AI-powered CRM campaign which pushes the most relevant up-sell and cross-selling offers to its existing customers. This campaign also took the individual category awards for the Most Effective Use of Data  and the Most Innovative Campaign.

Turkish bank Akbank and its agency Hype picked up two awards for their “Tosla: The Generation T” campaign to promote the bank’s electronic money transfer platform to a Gen Y and Gen Z audience. The Most Effective Anti-fraud solution went to TrafficGuard for its real-time fraud prevention platform.

For his Chairman’s Award, Chair of Judges David Murphy chose McDonald’s and its agency Creata’s Superspace AR campaign as his favourite from all this year’s entries.

We’ll be running more detailed posts on each of the winning entries over the next week. If you’d like to know more now, head to the Awards Site. Congratulations to all our winners. The full list is below:

Grand Prix Award
T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns

Chairman’s Award
McDonald’s and Creata Germany – Superspace AR

Most Effective Advertising Campaign
SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market

Most Effective Anti-fraud Solution
TrafficGuard – Game-changing Mobile Ad Fraud Prevention

Most Effective App Install Campaign
Akbank and Hype – Tosla: the Generation T

Most Effective Augmented Reality/Virtual Reality Campaign
7-Eleven and Zappar – Fall Football

Most Effective Integrated Campaign
Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences

Most Effective Launch Campaign
Gymshark and Yodel Mobile – Gymshark Conditioning App Launch

Most Effective Location Campaign
Gousto, TabMo and the7stars – Gousto Commuter Location campaign

Most Effective Messaging Campaign
UN/WHO and Vungle – Ads for Social Good

Most Effective Performance Marketing Campaign
Akbank and Hype – Tosla: the Generation T

Most Effective Retail or FMCG Campaign  
MANSCAPED and Tapjoy – Tapjoy CPA, Rewarded Ads Campaign

Most Effective Use of Data
T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns

Most Innovative Campaign 
T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns

If you'd like to be informed when the 2021 edition Call for Entries launches, email awards@mobilemarketingmagazine.com

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