2021 Effective Digital Marketing Awards winners revealed

Médecins Sans Frontières UK, Specsavers, Converese, House of Oak, Sky, Britbox and  Laithwaites Wines were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at a Virtual Awards Ceremony held this afternoon, with over 250 executives from shortlisted brands and agencies attending the event. Crafted, Picnic, TabMo, Liberty Marketing and Incubeta were among the agencies picking up awards.

The Grand Prix Award went to Médecins Sans Frontières and Crafted for their  COVID-19 Appeal campaign, the second year running that the chaairy and the agency have taken the top prize. The campaign also picked up the individual category award for Most Effective Pandemic Campaign.

The Digital Expert of the Year Awards went to Jebbit in North America, and to Leadfamly in the UK, EMEA and APAC. Over the course of the year, Masterclassing runs around 250 events around the world – currently on Zoom –  at which brands hear from digital experts about the cutting-edge technologies and platforms that can help them take their digital marketing to the next level.

At the end of each event, the delegates are asked to give their feedback on each of the digital experts, based on what they heard from them in their presentation and round table sessions. The Digital Expert awards are designed to recognise the companies which consistently received the best feedback in each region.

Congratulations to all our winners. Read on for the full list of winners in each category.

Grand Prix
Médecins Sans Frontières UK and Crafted – The COVID-19 Appeal

Digital Expert of the Year – North America

Digital Expert of the Year – UK, EMEA & APAC

Most Effective Advertising Campaign
Artiphon and Nuuk – Orba: Make Music in Seconds

Most Effective Attribution Solution
QueryClick – Corvidae: For Attribution That Works

Most Effective B2B Campaign
Pure Property Finance and Liberty Marketing – Unlocking Search Innovation During a Lockdown

Most Effective Branded Content Campaign
Specsavers and Curated Digital – COVID-19 Care Online Content Hub

Most Effective Data & Analytics Campaign
Laithwaites Wines and Incubeta –  (Pub) Crawling Amazon for Laithwaites Success

Most Effective DTC eCommerce Campaign
TIM + Vantagens – Tim Brasil Prepaid Customer Campaign

Most Effective Facebook Campaign
Best Friends Animal Society and ForwardPMX – Raising Funds For Animals In Need With The Power of Facebook

Most Effective FMCG/CPG Campaign
Russian Standard Vodka, The Village Communications and TabMo – Raise Your Standards in Vodka

Most Effective Influencer Campaign
Sky – I Hate Suzie YouTube Series

Most Effective Instagram Campaign
Vivel and The Digital Street – Vivel #VoiceOfArt

Most Effective Integrated Campaign
The Royal British Legion and Croud – Poppy Appeal 2020

Most Effective International Campaign
Deutsche Telekom and Mindshare – What We Do Next

Most Effective Launch Campaign
Roli and Nuuk – LUMI eCommerce Launch

Most Effective Location Campaign
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism

Most Effective Mobile Campaign
BritBox, Total Media and Picnic – Swipe Right for Spitting Image

Most Effective Pandemic Campaign
Médecins Sans Frontières UK and Crafted – The COVID-19 Appeal

Most Effective Performance Marketing Campaign
Lane Crawford and ForwardPMX – Thriving Through Adversity: A Shift to Smarter Audience Targeting

Most Effective Retail Campaign
Sally Beauty & Salon Services and QueryClick – Styling Out A Global Pandemic

Most Effective Search Campaign
House of Oak and The SEO Works – Organic Search Campaign

Most Effective Social Purpose Campaign
Starlight Children’s Foundation and TIPi Group – Joy Delivered

Most Effective Tech Platform
Yext – No Wrong Answers

Most Effective TikTok Campaign
Converse, Foot Locker and Obviously – Converse CX x Foot Locker

Most Effective Video Campaign
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Innovative Campaign
Bruynzeel Keukens and Fingerspitz – Pinterest SEO: Inside the Black Box

Thanks to everyone who entered, and congratulations to all our winners. There’s more information on Masterclassing’s global program of digital marketing events here.