Masterclassing

2022 Effective Digital Marketing Awards Shortlist revealed

David Murphy

The shortlist for the 2022 Effective Digital Marketing Awards has been revealed. It features campaigns from brands including L’Oreal, Diageo, Samsung, B&Q, French’s Mustard, Nescafe and Nissan. The winners will be announced at a Virtual Awards Ceremony on 8 July. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Advertising Campaign   
Abide and Moburst – Abide App Subscription Campaign
L'Oreal Spain and VDX.tv – Biotherm Blue Therapy
Redefine Meat and Moburst – Redefine Meat International Launch
Tiso and QueryClick – Helping Tiso Reach New Heights in Retail

Most Effective Attribution Solution
Barcelo Hotel Group and Nielsen – Cookies Crumbling, So What?
Dyno-Rod and Call360 – The Mysterious Case of the Unattributed Phone Revenue
QueryClick – The Way the Cookie Crumbles: Paving the Way for AI-driven Attribution
Simpli.fi – Group C Digital and Simpli.fi Drive In-person Visits for Grocery Store Chain

Most Effective B2B Campaign
Aggreko and Merkle – Powering Regional Organic Performance
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination
Raja Workplace and tmwi – Dream Job
Redefine Meat and Moburst – Redefine Meat International Launch
Tiqets – Remarkable Venue Awards

Most Effective Content Marketing Campaign
Deutsche Telekom and Mindshare – Project Futureproof
Diageo Bar Academy and Smarts – Virtual Success: Revitalising the Global Bar Industry

Most Effective Data & Analytics Campaign 
Boundless and Trueology – Boundless Membership Relaunch
Fifty Technology x OmniGov at MG OMD – Fifty Technology x OmniGov at MG OMD

Most Effective DTC eCommerce Campaign 
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success
Redefine Meat and Moburst – Redefine Meat International Launch
Simpli.fi – Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi’s Behavioral Targeting Solutions

Most Effective FMCG/CPG Campaign 
McCormick & Company’s French’s, DentsuX and AdColony – DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard
Nescafe and tmwi – Searching for the perfect coffee
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Influencer Campaign 

Abide and Moburst – Abide App Subscription Influencer Campaign
Billion Dollar Boy and Vichy – Vichy Ambassador x E-retailer Partnership
Thermo Fisher Scientific – This is How I Science

Most Effective Integrated Campaign  
DGB Jagermeister and VDX.tv – Be the Meister
MSF UK and Crafted – Afghan Crisis Appeal 2021
mycarcheck and Gravytrain – Driving Brand for a Driving Brand
The Entertainer and Mapp – Santa’s Letters: Digitalising Santa’s Letter from the North pole to Children at Christmas
Yellow Zebra Safaris and Merkle – Creating a Roar–some User Experience

Most Effective International Campaign 
Aggreko and Merkle – Powering Regional Organic Performance
Arcelik AS & Ingage Media – Beko Sustainability Launch Connections
Deutsche Telekom and Mindshare – Project Futureproof
Loch Electronics and Nuuk – A Dishwasher from Scotland that Conquered the World in 30 days
Redefine Meat and Moburst – Redefine Meat International Launch
Samsung and VDX.tv – Samsung Flip-Fold

Most Effective Launch Campaign 
Loch Electronics and Nuuk – A Dishwasher Launch with $735,000 in 30 days
RacingNews365, Fingerspitz and TDE – In 8th gear to 1 million page views per month
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Mobile Campaign 
Abide and Moburst – Abide App Subscription Campaign
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success
GambleAware, Picnic and Goodstuff – Tap Out, Take a Moment
Kroton and Upstream – Mobile Lead Generation for Kroton (Brazil)
Lidl, OMD and Venatus – Lidl Christmas Minigame
McCormick & Company’s French’s, DentsuX and AdColony – DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard

Most Effective Paid Social Campaign 
Deutsche Telekom and Mindshare – Project Futureproof
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Pandemic Campaign 
Clarins UK and Hootsuite – How a retail experience leader went digital
Fonix, Children in Need and Comic Relief – Most successful night of TV to date for SMS donations
Mypostcard.com – One Million Postcards – #fürmichfüruns
SmartCover and Outbrain – Live Life At Your Pace, We’ve Got You Covered

Most Effective Performance Marketing Campaign 
MSF UK and Crafted – Afghan Crisis Appeal 2021
Simpli.fi – Fast Food Brand Increases Visits for Multiple Locations with Simpli.fi’s Advanced Location Targeting
Tipico and Zoomd – Tipico: The Euro 2020 campaign Snap Performance campaign

Most Effective Retail Campaign
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success
Fjällräven and Animech – Animech Realtime-3D configurator – Fjällräven "Kånken"
Simpli.fi – Group C Digital and Simpli.fi Drive In-person Visits for Grocery Store Chain

Most Effective Search Campaign 
GoCardless and Blue Array – Turbocharged Growth
Provident and Cube Group – Unlocking the True Potential of Content!
Redbox Mobile – The Importance of Returning Users for Apple Search Ads
Yellow Zebra Safaris and Merkle – Creating a Roar– some User Experience

Most Effective Tech Platform  
Consorbank and Adlicious – Consorsbank Dynamic Ads
Adverity and iProspect – Adverity & iProspect: Driving Client Strategy with Predictive Analytics
Cognitiv – Cognitiv NeuralMind
MarketMuse – MarketMuse Premium
The Ozone Project – Ozone: Built for Brands by Publishers to Power the Premium Web
Yext – Yext Search Experience Cloud Platform

Most Effective Video Campaign 
Canal and River Trust UK and VDX.tv – Rate this Scene
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination
McCormick & Company’s French’s, DentsuX and AdColony – DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard
Redefine Meat and Moburst – Redefine Meat International Launch

Most Innovative Campaign  
Consorbank and Adlicious – Consorsbank Dynamic Ads
GambleAware, Picnic and Goodstuff – Tap Out, Take a Moment
Nescafe and tmwi – Searching for the perfect coffee
Nissan and VDX.tv – Nissan Qashqai
Yext – The 1999/Big B Campaign