Mobile solutions company 2ergo has partnered up with TubeMap to integrate its TikTap contacless coupon redemption technology into the the TfL-licensed tube map app. 

The app provides its users with travel alerts, live departure boards and station information, as well as providing Oyster card balances. Through the partnership, TikTap-powered discount vouchers and coupons will be made available through the app, which can then be redeemed by tapping their phone over the associated in-store NFC pods at POS.

Its not perhaps the most obvious partnership, but tying offers to a transport app gives retailers the opportunity to promote time-sensitive, location-relevant offers to users.

“5m TubeMap users will soon be able to access a superb range of location based offers from various retail, hospitality, leisure and visitor attractions in London, simply by tapping their phone on our instore TikTap pods,” says Neale Graham, chief executive of 2ergo. “Furthermore, by using real-time travel data, retailers will also be able to proactively use the app to alert users to travel delays and issue vouchers that will ease the tension of frustrated commuters.”