45 Per Cent of Paddy Powers Online Revenues Came from Mobile in 2013

Paddy PowerGambling operator Paddy Power has reported mobile revenues of €212m (£175m) for 2013, a year-on-year increase of 73 per cent in constant currency.

Mobile accounted for 45 per cent of total online revenues (€473m) – compared to a quoted UK competitor average of around 25 per cent – and 28 per cent of revenues overall (€745m).

Paddy Power says 69 per cent of its active sportsbook customers, and 42 per cent of active eGaming customers, made a transaction via mobile last month.

Betting forecast
Looking forward, Paddy Power expects mobile to drive around 90 per cent of growth in the online gambling market.

It also picks out tablets as a future growth area, as well as multichannel customers – who accounted for 42 per cent of total UK online sportsbook spend in 2012, compared to 20 per cent in 2008.