UK satire site The Daily Mash has signed up mobile ad network 4th Screen as its exclusive mobile advertising sales partner, following the launch of The Daily Mashs mobile site. Advertisers will now be able to reach The Daily Mash’s mobile audience via 4th Screen’s range of rich media ad formats, served via the AdMarvel platform, which enables ad targeting that draws on location, time and OS to serve relevant ads.
“The Daily Mash has amassed an audience which largely consists of intelligent, high-earning males, which makes our online inventory highly desirable to certain advertisers,” says Paul Stokes, publisher, The Daily Mash. “We appointed 4th Screen Advertising to help unlock our mobile sites full commercial potential, and offer advertisers a range of rich media formats to ensure high levels of engagement.” 
