7-Eleven launches 7NOWPins to deliver to parks and other non-addressed locations

David Murphy

US convenience store chain 7-Eleven has updated its 7NOW delivery app to enable customers to have their orders delivered to thousands of locations called 7NOW Pins. The locations include parks, beaches, sports fields, entertainment venues and other public locations that may not have traditional addresses.

To order delivery to a 7NOW Pin, shoppers simply open the app, which will auto-locate their current location or show the nearest 7NOW Pin on the app's interactive map. Each 7NOW Pin corresponds to a public place or space where they can receive the delivery. A courier will pick up the order from the nearest participating store and deliver it to the selected 7NOW Pin location or specified address in 30 minutes or less on most occasions.

No minimum order is required for the 7NOW app and the service is available 24/7, with the first three deliveries free within 30 days of the first order. Real-time tracking lets customers know when to expect their 7NOW app orders. Goods available through the 7NOW app include food, drink, snacks, cosmetics, home goods and thousands of other products.

"Our mission is to redefine convenience by becoming a customer-obsessed, digitally-enabled company," said Gurmeet Singh, 7-Eleven chief digital, information and marketing officer. "7NOW Pins makes convenience more convenient, by keeping customers in the moment, whether at a game, in the park or enjoying the sun on the beach. Our customers asked for it and we are delivering!"

7-Eleven introduced delivery in late 2017 when it began testing the app-based service at select stores in Dallas. Today, 7NOW is available in 27 major metropolitan areas, covering more than 200 cities and serving more than 23m households.

With more locations than any other convenience retailer in the world, 7-Eleven has a corner on convenient, in-store shopping. As it undergoes a significant business transformation enabled by digital and technology, the retailer continues to look for ways to expand and enhance the company's shopping footprint – and consumers' digital shopping experience – outside its stores as well. The 7NOW delivery app is one of several new services implemented by the 7-Eleven digital team as part of a companywide commitment to give value and delight for every customer experience, in and out of the store.