OpenAI

Reddit and OpenAI launch advertising partnership

Reddit has announced OpenAI as its new advertising partner. As part of the collaboration, the social media giant will offer its content and new products to ChatGPT to help users

iterable

Mastering Mobile Engagement for Elevated Moments: a webinar not to be missed

On 5 June 2024, an insightful webinar hosted by Mobile Marketing Magazine in collaboration with Iterable will kick off conversations about mastering the art of mobile marketing. Joined by George

Netflix

Netflix to launch in-house adtech platform

Netflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will allow advertisers new ways to

Anthropic

OpenAI rival Anthropic taps Instagram Co-Founder Mike Kreiger

OpenAI’s rival Anthropic has appointed Instagram’s Co-Founder, Mike Krieger, as its new Chief Product Officer. In his new position, Krieger will oversee the company’s product engineering, product management and product

Clash of Clans

Clash of Clans enlists Ronaldo, Agüero and Ronaldinho for new social media campaign

Clash of Clans has enlisted football legends Ronaldo, Ronaldinho and Sergio Agüero in a new social media campaign calling out Erling Haaland for having his own character in the video

Adobe

Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Mobile Marketing Magazine sits down with Adobe’s, Vice President of Marketing Strategy and Communications, Stacy Martinet to address the implications of AI on deepfakes, the fusion of AI and storytelling and

Subway

Subway’s sets the stage for long-term sports engagement in new ‘Fresh Moves’ campaign

Subway has launched a partnership with GB Basketball, Breaking GB and Skateboard GB to kick off its “Fresh Moves” initiative. As a result, the move will see the fast-food restaurant

Jellyfish

Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative

Leading global digital marketing business Jellyfish has announced the appointment of Mayumi Tatsuta as Vice President of Creative, based in Los Angeles. This marks the first strategic move under the

eBay

Ebay UK returns as headline sponsor for Love Island

ITV has announced Ebay UK will be returning for another year as Love Island’s headline sponsor. The move marks the marketplaces’ fifth consecutive season in partnership with the broadcaster, spotlighting

LinkedIn

WATCH: LinkedIn launches ‘That’s Premium’ brand campaign in UK

LinkedIn has launched a new brand campaign, ‘That’s Premium’, in a bid to highlight how its Premium tool offers users a smarter way to unlock new professional opportunities. The campaign,

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