Acer is Launch Partner for Say Media Adaptive Ads
- Wednesday, June 12th, 2013
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Acer is the exclusive ad partner for the UK launch of Say Media’s cross-platform Adaptive Ads.
The ads, which recognise the type of content and the device before adapting accordingly, will debut in the UK on Say Media’s tech mag site ReadWrite. Siemens was recently announced as the US launch partner.
Created using Say Medias Tempest tech, the two types of ads on offer are a takeover, the Adaptive Fullscreen, and a banner, the Adaptive Stripe for shorter pieces of content. They can include rich content elements like videos and photo gallerys. 
“Publishers have struggled with cobbled together publishing solutions and the challenge of translating high-quality content and ad experiences consistently across desktop, tablet and mobile,” said Matt Sanchez, CEO of Say Media. “Tempest is solving this problem by allowing our editors to efficiently publish premium content that works for readers anywhere.”
