AdtoApp Launches In-app Mediation Platform with $6m Funding
- Sunday, August 9th, 2015
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AdtoApp has launched its programmatic mediation platform for in-app advertising, after landing $6m (£3.9m) investment from venture fund Run Capital.
AdtoApp’s platform enables publishers to serve ads from any of its 20-plus partnered networks – including Admob, MoPub and Amazon. AdtoApp automatically filters its list of demand-side buyers based on the size and make-up of an apps audience to optimise ad revenue.
“AdtoApp is able to double eCPMs because of our adjustable algorithm – we are continuously updating the list of demand-side buyers,” said AdtoApp founder and CEO Nikolay Evdokimov. “Plus, we have no inventory of our own to manage, so can prioritize our client’s needs and achieve amazing results in terms of both eCPM and fill rate.” 
In beta, AdtoApp reports that developers have seen revenue increase by as much as 200 per cent.
