Allwyn has launched a new campaign aiming to highlight how hope and optimism can bring people across the UK together this summer.

Created by its internal team, the initiative features a rollout of large-scale ‘crossed fingers’ installations.

These installations are being showcased above iconic locations that have received support from lottery funding, such as the Natural History Museum, Old Royal Naval College, the O2 Arena, and Wembley Stadium.

Gillian Taylor, communications director at Allwyn, said: “We’re on a mission to bring the magic back to The National Lottery and this is just one step in our long-term transformation programme.

“The National Lottery changes lives every day. It’s not just the person with the lucky numbers that benefits, it’s also the good causes who receive funding, and the shopkeeper who sells the winning ticket. It all starts with hope.

“Not only does our Fingers Crossed campaign act as a reminder to players of the real-world impact they contribute towards, it brings a renewed sense of optimism and inspires you to believe it could be you.”