Amazon to roll out Prime Video ads from February

Amazon has announced it is to introduce adverts to its Prime Video streaming service from 5 February 2024.

Users of the streaming service in the UK and Germany will see “limited” adverts unless they pay £2.99 per month to remove them.

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However, the move will be introduced in the US from 29 January 2024.

In a statement, the ecommerce giant said the move will allow it to “continue investing in compelling content and keep increasing that investment over a long period of time.”

“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” it added.

Currently, there is no change to the current price of the Prime membership, and no action is required from users. However, Prime Video stated there will soon be an ad-free option for an additional charge.

Amazon also revealed it plans to expand the move to France, Italy, Spain, Mexico and Australia later next year.