Making Science

Ant and Dec front 'Entertainment. Now on TikTok' campaign

Gabby Fernie

Today, TikTok is launching its campaign 'Entertainment. Now on TikTok' starring television icons Ant & Dec. 

Running this week across TV and digital media, the advert sees Ant & Dec take viewers on a tongue-in-cheek journey of entertainment through the ages, starting as pre-historic cavemen and ending up in the present day behind the scenes of a TV set - all to celebrate the evolution of entertainment on TikTok.

The ad then showcases the breadth of entertainment on TikTok through its creator community, including superstar magician Magic Singh and TikTok-born singer-songwriter Cat Burns.

The campaign marks the next phase of TikTok's relationship with Ant & Dec, following a recent successful partnership on their ITV show Ant & Dec's Saturday Night Takeaway.

"Ant & Dec are the indisputable kings of British entertainment, and we are proud to be working with them on this campaign. Their involvement in helping us to show the evolution of entertainment and storytelling in our latest campaign is testament to the growth of our brand, and our disruption in the entertainment space," said Head of Marketing, EMEA at TikTok, James Rothwell.

"The sense of joy running through the ad is what TikTok is all about, with an added dose of humour that is unique to their personalities. On TikTok, our community delivers endless entertainment, day in, day out in so many different forms and I can't wait to see how TikTok will evolve as a place where culture is brought to life through video."