AnyClip, an AI-driven video content and data monetisation platform, has launched a solution aimed at providing premium video content in a brand safe environment for advertisers and publishers.

AnyClips’ Content Platform, according to the Israel-based company, features a library of content from ‘leading sports, news, and entertainment content producers’. Furthermore, it is powered by Luminous, AnyClips’ AI-driven video analysis engine, which flags and filters out inappropriate content to ensure brand safety, while also identifying celebrities and brands.

“After more than two years of extensive research and development, we are thrilled to announce the launch of AnyClip’s Content Platform and offer our industry a much-needed brand safety stamp,” said Gil Becker, President and CEO of AnyClip. “The Platform addresses the pain points of the entire video ecosystem – publishers can forgo pricey content and access rich premium content that perfectly matches the context of their pages at no cost.

“Advertisers can sleep at night with our brand safety assurance and enjoy a new world of contextual relevance and superior segmentation. Content owners, who want to increasingly monetise on existing platforms, can monetise their assets at scale with little effort. We’re excited to pave the way to the future of digital video.”