App Revenue Leaps 92 Per Cent in Germany

Mobile phone users in Germany downloaded 900m applications in 2010, almost double the 2009 figure, while app revenues rose 92 per cent from €187m (£160m) in 2009, to €357m in 2010, according to figures from the analyst, research2guidance.

In Germany, as globally, Apple’s App Store is still by far the biggest revenue source, followed by Android Market, Nokia Ovi and Blackberry AppWorld.

Major OS app stores experienced substantial growth in the number of apps and download volumes in 2010. Blackberry joined its competitors by including a $0.99 (£0.62) app price point, which sharply decreased the average price of apps on AppWorld. However, says research2guidance, the continuous price decline, evidenced during the past three years, has finally stabilized. In 2010, on average, every paid app downloaded cost €3.26, a slight increase over the cost of an app in 2009.